Leading product innovation : accelerating growth in a product-based business /
"In this book, Marvin Patterson and John Fenoglio describe how many of today's leading firms have achieved bold new levels of profit and performance through improved product innovation management. More importantly, they provide business leaders with a complete blueprint for replicating tha...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley,
c1999.
|
| Subjects: |
Table of Contents:
- Ch. 1. Introduction
- Pt. I. Product Innovation - The Business Process That Drives Growth. Ch. 2. Linking Product Innovation with Business Growth. Ch. 3. Business Considerations for a Single Product. Ch. 4. Time Dynamics of the Innovation Engine
- Pt. II. The Process of Product Innovation. Ch. 5. The Innovation Engine - Fundamental Principles. Ch. 6. Operation of the Product Innovation Process. Ch. 7. Project Management Considerations
- Pt. III. Leading Product Innovation - Upper Management Roles. Ch. 8. Leading, Managing, and Building the Innovation Engine. Ch. 9. Managing Improvements to the Innovation Process
- Pt. IV. Creating the Environment. Ch. 10. Organizational Vision - The Guiding Force Field. Ch. 11. Leadership and the Creative Environment
- Pt. V. Measures of Success. Ch. 12. Measuring Product Innovation Performance. Ch. 13. Conclusion
- Appendix. A Mathematical Link between New Product Investment and Revenue Growth.