Leading product innovation : accelerating growth in a product-based business /
"In this book, Marvin Patterson and John Fenoglio describe how many of today's leading firms have achieved bold new levels of profit and performance through improved product innovation management. More importantly, they provide business leaders with a complete blueprint for replicating tha...
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
New York :
John Wiley,
c1999.
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