APA (7th ed.) Citation

Patterson, M. L., & Fenoglio, J. A. (1999). Leading product innovation: Accelerating growth in a product-based business. John Wiley.

Chicago Style (17th ed.) Citation

Patterson, Marvin L., and John A. Fenoglio. Leading Product Innovation: Accelerating Growth in a Product-based Business. New York: John Wiley, 1999.

MLA (8th ed.) Citation

Patterson, Marvin L., and John A. Fenoglio. Leading Product Innovation: Accelerating Growth in a Product-based Business. John Wiley, 1999.