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Bibliographic Details
Other Authors:	Berkowitz, Eric N.
Format:	Book
Language:	English
Published:	Chicago, Ill. : Irwin, c1997.
Edition:	5th ed.
Series:	Irwin series in marketing.
Subjects:	Marketing.

Description
Physical Description:	xxxii, 736 p. : col. ill. ; 29 cm.
Bibliography:	Includes bibliographical references (p. 674-695) and indexes.
ISBN:	0256189684