Selling : principles and practices /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1982.
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| Edition: | 11th ed. |
| Series: | McGraw-Hill series in marketing.
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| Subjects: |
| Item Description: | Earlier eds. published under title: Textbook of salesmanship. |
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| Physical Description: | xvi, 560 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0070543534 |