Selling : principles and practices /

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Bibliographic Details
Main Author: Russell, Frederic A. (Frederic Arthur), 1886-1973
Other Authors: Beach, Frank H. (Frank Herman), 1895-1967, Buskirk, Richard H. (Richard Hobart), 1927-
Format: Book
Language:English
Published: New York : McGraw-Hill, c1982.
Edition:11th ed.
Series:McGraw-Hill series in marketing.
Subjects:
Description
Item Description:Earlier eds. published under title: Textbook of salesmanship.
Physical Description:xvi, 560 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0070543534