Cita APA (7a ed.)

Russell, F. A., Beach, F. H., & Buskirk, R. H. (1982). Selling: Principles and practices (11th ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Russell, Frederic A., Frank H. Beach, y Richard H. Buskirk. Selling: Principles and Practices. 11th ed. New York: McGraw-Hill, 1982.

Cita MLA (8a ed.)

Russell, Frederic A., et al. Selling: Principles and Practices. 11th ed. McGraw-Hill, 1982.