APA (7th ed.) Citation

Shapiro, B. P., & Moriarty, R. T. (1982). National account management: Emerging insights. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Shapiro, Benson P., and Rowland T. Moriarty. National Account Management: Emerging Insights. Cambridge, Mass.: Marketing Science Institute, 1982.

MLA (8th ed.) Citation

Shapiro, Benson P., and Rowland T. Moriarty. National Account Management: Emerging Insights. Marketing Science Institute, 1982.