Strategic marketing and the product life cycle /

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Bibliographic Details
Main Author: Wiersema, Frederik D. (Frederik Derk)
Corporate Author: Marketing Science Institute
Format: Book
Language:English
Published: Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, c1982.
Series:Report (Marketing Science Institute) ; no. 82-103.
Subjects:
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040 |a VDU  |c VDU 
050 0 0 |a HF5415.155  |b .W53 1982 
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100 1 |a Wiersema, Frederik D.  |q (Frederik Derk) 
245 1 0 |a Strategic marketing and the product life cycle /  |c by Frederick D. Wiersema. 
260 |a Cambridge, Mass. (14 Story St., Cambridge 02138) :  |b Marketing Science Institute,  |c c1982. 
300 |a 27 p. ;  |c 28 cm. 
490 0 |a Report ;  |v no. 82-103. 
500 |a "April 1982." 
500 |a "Marketing Science Institute Research Program"-- P. 1 of cover. 
504 |a Bibliography: p. 24-26. 
650 0 |a Product life cycle. 
650 0 |a Marketing. 
710 2 |a Marketing Science Institute. 
830 0 |a Report (Marketing Science Institute) ;  |v no. 82-103. 
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