Cita APA (7th ed.)

Andersen, R. C., & Cateora, P. R. (1974). Marketing insights: Selected readings (3d ed.). Austin Press.

Cita Chicago (17th ed.)

Andersen, R. Clifton, i Philip R. Cateora. Marketing Insights: Selected Readings. 3d ed. Austin, Tex.: Austin Press, 1974.

Cita MLA (8th ed.)

Andersen, R. Clifton, i Philip R. Cateora. Marketing Insights: Selected Readings. 3d ed. Austin Press, 1974.