APA (7th ed.) Citation

Bucklin, R. E., & Gupta, S. (1992). Brand choice, purchase incidence and segmentation: An integrated modeling approach. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Bucklin, Randolph E., and Sunil Gupta. Brand Choice, Purchase Incidence and Segmentation: An Integrated Modeling Approach. Cambridge, Mass.: Marketing Science Institute, 1992.

MLA (8th ed.) Citation

Bucklin, Randolph E., and Sunil Gupta. Brand Choice, Purchase Incidence and Segmentation: An Integrated Modeling Approach. Marketing Science Institute, 1992.