Getting it right the first time : can we eliminate ineffective advertising before it is run /

Getting it right the first time : can we eliminate ineffective advertising before it is run /

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Bibliographic Details
Main Author: Jones, John Philip
Format: Book
Language:English
Published: Henley-on-Thames : Admap Publications, 1996.
Series:Admap monograph no. 3.
Subjects:
Advertising > Self-regulation.
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100 1 |a Jones, John Philip. 
245 1 0 |a Getting it right the first time :  |b can we eliminate ineffective advertising before it is run /  |c by John Philip Jones ; foreword by Colin McDonald. 
260 |a Henley-on-Thames :  |b Admap Publications,  |c 1996. 
300 |a 48 leaves :  |b ill. ;  |c 30 cm. 
490 0 |a Admap monograph ;  |v no. 3. 
504 |a Includes bibliographical references (leaves 44-46) 
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830 0 |a Admap monograph  |v no. 3. 
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