Getting it right the first time : can we eliminate ineffective advertising before it is run /
Saved in:
| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 语言: | English |
| 出版: |
Henley-on-Thames :
Admap Publications,
1996.
|
| 丛编: | Admap monograph
no. 3. |
| 主题: |
| 实物描述: | 48 leaves : ill. ; 30 cm. |
|---|---|
| 参考书目: | Includes bibliographical references (leaves 44-46) |
| ISBN: | 1899314547 (pbk.) |