Getting it right the first time : can we eliminate ineffective advertising before it is run /
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| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Henley-on-Thames :
Admap Publications,
1996.
|
| Edice: | Admap monograph
no. 3. |
| Témata: |
| Fyzický popis: | 48 leaves : ill. ; 30 cm. |
|---|---|
| Bibliografie: | Includes bibliographical references (leaves 44-46) |
| ISBN: | 1899314547 (pbk.) |