APA (7th ed.) Citation

Jones, J. P. (1996). Getting it right the first time: Can we eliminate ineffective advertising before it is run. Admap Publications.

Chicago Style (17th ed.) Citation

Jones, John Philip. Getting It Right the First Time: Can We Eliminate Ineffective Advertising Before It Is Run. Henley-on-Thames: Admap Publications, 1996.

MLA (8th ed.) Citation

Jones, John Philip. Getting It Right the First Time: Can We Eliminate Ineffective Advertising Before It Is Run. Admap Publications, 1996.