The rebirth of modern marketing : six propositions about relationship marketing /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Helsingfors, Finland :
Swedish School of Economics and Business Administration,
1995.
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| Series: | Meddelanden fran Svenska handelshogskolan ;
307 (1995) |
| Subjects: |
| Physical Description: | 26 p. : ill. ; 30 cm. |
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| Bibliography: | Includes bibliographical references (p. 22-25) |
| ISBN: | 9515554748 |
| ISSN: | 0357-4598 ; |