The rebirth of modern marketing : six propositions about relationship marketing /

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Bibliographic Details
Main Author: Gronroos, Christian
Corporate Author: Svenska handelshogskolan (Helsinki, Finland)
Format: Book
Language:English
Published: Helsingfors, Finland : Swedish School of Economics and Business Administration, 1995.
Series:Meddelanden fran Svenska handelshogskolan ; 307 (1995)
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Description
Physical Description:26 p. : ill. ; 30 cm.
Bibliography:Includes bibliographical references (p. 22-25)
ISBN:9515554748
ISSN:0357-4598 ;