Shapiro, I. J. (1973). Marketing terms: Definitions, explanations, and/or aspects (3d ed.). S-M-C Pub. Co..
Chicago Style (17th ed.) CitationShapiro, Irving J. Marketing Terms: Definitions, Explanations, And/or Aspects. 3d ed. [West Long Branch, N.J.: S-M-C Pub. Co., 1973.
MLA (8th ed.) CitationShapiro, Irving J. Marketing Terms: Definitions, Explanations, And/or Aspects. 3d ed. S-M-C Pub. Co., 1973.
Warning: These citations may not always be 100% accurate.