Global deals : marketing and managing across cultural frontiers /

Global deals : marketing and managing across cultural frontiers /

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Detalles Bibliográficos
Autor Principal: Hick, Michael
Formato: Libro
Idioma:English
Publicado: Dallas, Tex. : Skyward Pub., c2003.
Subjects:
International business enterprises > Management > Cross-cultural studies.
Export marketing > Cross-cultural studies.
Sales management > Cross-cultural studies.
Negotiation in business > Cross-cultural studies.
Intercultural communication.
Table of Contents:
  • Going for the global gold
  • Getting a global mindset
  • The culture conundrum
  • Cross-culture incompetence
  • Cross culture competence
  • Global cross-culture business skills
  • Negotiating, selling and serving the global customer
  • Making global alliances work
  • The gender dimension
  • Global presentation skills
  • Bribery, corruption and other jail time
  • Dangerous destinations and cross-culture catastrophe.

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