12 months of marketing for salon and spa : from single chair to multi-station to chain : ideas, events and promotions for salon and spa : stylists, estheticians, therapists, managers, owners /
Saved in:
| Hovedforfatter: | |
|---|---|
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
[S.l. :
CreateSpace],
c2010.
|
| Udgivelse: | 1st ed. |
| Fag: |
Indholdsfortegnelse:
- Machine generated contents note: 1.marketing essentials
- basic collateral and use
- space
- cooperative and cross marketing
- communications and event checklist
- social media marketing and `buy local' campaigns
- 2.january "bubble bath marketing"
- event and promotion ideas
- planning, calendar and worksheets
- 3.february "pet peeve marketing"
- event and promotion ideas
- planning, calendar and worksheets
- 4.march "marketing for the single shingle"
- event and promotion ideas
- planning, calendar and worksheets
- 5.april "where the clients are"
- event and promotion ideas
- planning, calendar and worksheets
- 6.may "accidental marketing"
- event and promotion ideas
- planning, calendar and worksheets
- 7.june "get the bounce back"
- event and promotion ideas
- planning, calendar and worksheets
- 8.july "add-on marketing"
- event and promotion ideas
- planning, calendar and worksheets
- 9.august "diversion-proof marketing"
- Contents note continued: event and promotion ideas
- planning, calendar and worksheets
- 10.september "visibility in a sea of sameness"
- event and promotion ideas
- planning, calendar and worksheets
- 11.october "loosen up tippers (in any economy)"
- event and promotion ideas
- planning, calendar and worksheets
- 12.november "remodel marketing"
- event and promotion ideas
- planning, calendar and worksheets
- 13.december "out with the old, in with the new scene stealers"
- event and promotion ideas
- planning, calendar and worksheets.