International marketing in rapidly changing environments /
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| Další autoři: | , , |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Bingley :
Emerald,
[2013]
|
| Vydání: | First edition. |
| Edice: | Advances in international marketing ;
v. 24. |
| Témata: |
Obsah:
- Machine generated contents note: Section I Marketing Innovation from Emerging Markets
- Enhancing Market Responsiveness Through Knowledge Transfer and Knowledge Codification: Evidence from Foreign Subsidiaries in China / Xitong Guo
- An Explorative Study on the Impact of IT Capabilities on International Key Account Management Capabilities and Firm Performance in International Customer--Supplier Relationships / Ruey-Jer "Bryan" Jean
- The Impacts of Institutional Differences on Learning in International Strategic Alliances / Pervez N. Ghauri
- Section II Entrepreneurship and Smes Exporters
- Examining the Relationship Between Market Orientation and Export Performance: The Moderating Role of Competitive Intensity / Catarina Marques
- Adopting Neural Net Methodology for Literature Mapping and the Generation of Research Ideas: an Example at the Interface of Entrepreneurship, ICT, and Economic Development / Noemi Sinkovics
- Section III Export Marketing Channels
- Contents note continued: Channel Strategies of Foreign Sales Subsidiaries: The Case of Firms from Developing Countries Operating in Developed Countries / Hui-Yun Chiu
- Effects of the Transaction Characteristics on the Side of Dependence in a Context of Vertical Coordination: The Case of Fresh Produce Exports from Chile to Europe / Pablo Villalobos
- Section IV Globalization and Culture
- Wave of Home Culture and MMC Performance: the Korean Wave (Hallyu) / Gang Ok Jung
- A Reconceptualization of the Degree of Company Globalization / Olli Kuivalainen.