An introduction to marketing and its application to tourism : a PATA marketing development handbook.

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Bibliographic Details
Corporate Author: Pacific Area Travel Association
Format: Book
Language:English
Published: San Francisco : Pacific Area Travel Association, c1973.
Subjects:
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245 0 3 |a An introduction to marketing and its application to tourism :  |b a PATA marketing development handbook. 
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300 |a 98 p. :  |b ill. ;  |c 28 cm. 
500 |a Includes index. 
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650 0 |a Tourism. 
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