APA (7th ed.) Citation

Pacific Area Travel Association. (1973). An introduction to marketing and its application to tourism: A PATA marketing development handbook. Pacific Area Travel Association.

Chicago Style (17th ed.) Citation

Pacific Area Travel Association. An Introduction to Marketing and Its Application to Tourism: A PATA Marketing Development Handbook. San Francisco: Pacific Area Travel Association, 1973.

MLA (8th ed.) Citation

Pacific Area Travel Association. An Introduction to Marketing and Its Application to Tourism: A PATA Marketing Development Handbook. Pacific Area Travel Association, 1973.