Yield management.

This student textbook for those involved in the hospitality, tourism and business sectors explains the concept of yield management that seeks to balance the supply and demand of customers and service.

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Detalhes bibliográficos
Outros Autores: Ingold, Anthony (Editor), McMahon-Beattie, Una (Editor), Yeoman, Ian (Editor)
Formato: Livro
Idioma:English
Publicado em: Australia : Cengage Learning, [2000]
Edição:2nd ed. /
Assuntos:
Descrição
Resumo:This student textbook for those involved in the hospitality, tourism and business sectors explains the concept of yield management that seeks to balance the supply and demand of customers and service.
Descrição Física:xiv, 345 pages : illustrations, charts ; 25 cm
Bibliografia:Includes bibliographical references and index.
ISBN:9780826448255
0826448259