Battling big business : countering greenwash, infiltration and other forms of corporate bullying /

Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell's Brent Spar fiasco is one well-known example, when the Greenpeace campaign against sinking that former oil drilling platform achieved its go...

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Détails bibliographiques
Autres auteurs: Lubbers, Eveline
Format: Livre
Langue:English
Publié: Monroe, Maine : Common Courage Press, 2002.
Sujets:
Table des matières:
  • The spread of greenwash / Andy Rowell
  • bp: Beyond petroleum? / Sharon Beder
  • Dialogue: divide and rule / Andy Rowell
  • The sponsorship scam / Jessica Wilson
  • The Greens get eaten / George Monbiot
  • Krafting a smokescreen / Kathryn Mulvey
  • Joining forces: big business rallies after Seattle / Olivier Hoedeman and Ann Doherty
  • Using libel laws to silence critics / Franny Armstrong and Will Ross
  • McSpying / Eveline Lubbers
  • Garbology: activist trash as corporate treasure / Eveline Lubbers
  • Private spooks: Wackenhut vs. whistleblowers / Sheila O'Donnell
  • Cyber-surveillance / Evelin Lubbers
  • Corporate intelligence / Evelin Lubbers
  • Investigating and exposing / Nicky Hager
  • Digging up astroturf / Claudia Peter
  • Obstructing the mainstream: lessons from Seattle / Kees Hudig
  • Communication guerrillas: using the language of power / autonome a.f.r.k.a. gruppe
  • Virtual sabotage / Florian Schneider
  • Net.activism / Eveline Lubbers.