Battling big business : countering greenwash, infiltration and other forms of corporate bullying /
Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell's Brent Spar fiasco is one well-known example, when the Greenpeace campaign against sinking that former oil drilling platform achieved its go...
保存先:
| その他の著者: | |
|---|---|
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Monroe, Maine :
Common Courage Press,
2002.
|
| 主題: |
| LEADER | 03846cam a2200505 a 4500 | ||
|---|---|---|---|
| 001 | c000404823 | ||
| 003 | CARM | ||
| 005 | 20190508110209.0 | ||
| 008 | 190508s2002 meu b 001 0 eng d | ||
| 010 | |a 2003267589 | ||
| 019 | 1 | |a 24512760 |z 24625997 |5 LACONCORD2021 | |
| 020 | |a 1567512240 (pbk.) | ||
| 020 | |a 1567512259 (hbk.) | ||
| 035 | |a (OCoLC)51220512 |5 LACONCORD2021 | ||
| 040 | |a QBON |b eng |c QBON | ||
| 050 | 4 | |a HD60 |b .B388 2002 | |
| 082 | 0 | 0 | |a 338.644 |2 21 |
| 082 | 0 | 4 | |a 303.484 |2 21 |
| 084 | |a AR 14300 |2 rvk | ||
| 084 | |a MS 7970 |2 rvk | ||
| 084 | |a QP 637 |2 rvk | ||
| 245 | 0 | 0 | |a Battling big business : |b countering greenwash, infiltration and other forms of corporate bullying / |c edited by Eveline Lubbers. |
| 264 | 1 | |a Monroe, Maine : |b Common Courage Press, |c 2002. | |
| 300 | |a 224 pages ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (p. [198]-218) and index. | ||
| 505 | 0 | |a The spread of greenwash / Andy Rowell -- bp: Beyond petroleum? / Sharon Beder -- Dialogue: divide and rule / Andy Rowell -- The sponsorship scam / Jessica Wilson -- The Greens get eaten / George Monbiot -- Krafting a smokescreen / Kathryn Mulvey -- Joining forces: big business rallies after Seattle / Olivier Hoedeman and Ann Doherty -- Using libel laws to silence critics / Franny Armstrong and Will Ross -- McSpying / Eveline Lubbers -- Garbology: activist trash as corporate treasure / Eveline Lubbers -- Private spooks: Wackenhut vs. whistleblowers / Sheila O'Donnell -- Cyber-surveillance / Evelin Lubbers -- Corporate intelligence / Evelin Lubbers -- Investigating and exposing / Nicky Hager -- Digging up astroturf / Claudia Peter -- Obstructing the mainstream: lessons from Seattle / Kees Hudig -- Communication guerrillas: using the language of power / autonome a.f.r.k.a. gruppe -- Virtual sabotage / Florian Schneider -- Net.activism / Eveline Lubbers. | |
| 520 | |a Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell's Brent Spar fiasco is one well-known example, when the Greenpeace campaign against sinking that former oil drilling platform achieved its goals. Monsanto's gross underestimation of the European resistance against the introduction of genetically engineered products is another. As more companies shift to being all about brand meaning and image, the more vulnerable they are to attacks on that image. At the same time, corporations are becoming as powerful as governments. Battling Big Business reveals how corporate giants attempt to control their 'enemies'-and how groups and individuals can fight back. Part One analyses a wide range of corporate counter-strategies, from relatively innocent PR measures to complete intelligence operations. Part Two offers tactical tools to recognise manipulative strategies, and how to counter them with creativity and new media tools. | ||
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Corporations |x Corrupt practices. | |
| 650 | 0 | |a Big business |x Moral and ethical aspects. | |
| 650 | 0 | |a Green movement. | |
| 650 | 0 | |a International business enterprises |x Moral and ethical aspects. | |
| 650 | 0 | |a Business and politics. | |
| 650 | 0 | |a Corporate power. | |
| 650 | 0 | |a Pressure groups. | |
| 700 | 1 | |a Lubbers, Eveline. | |
| 852 | 8 | |b CARM |i C13778 |p 0655473 |f BK | |
| 852 | 8 | |b SCAN |h A3:AP01F0 |i C13778 |p 0655473 |f BK | |
| 852 | 8 | |b SCAN |h A3:AP01F0 |i C13778 |p 0655473 |f BK | |
| 999 | f | f | |i 8c452fa9-e2f4-5b26-b599-5b4712365e33 |s 64beaa2f-2948-59f4-9e0a-4eef3ec185c5 |
| 952 | f | f | |p Can circulate |a CAVAL |b CAVAL |c CAVAL |d CARM 1 Store |e C13778 |h Other scheme |i book |m 0655473 |
| 952 | f | f | |a CAVAL |b CAVAL |c CAVAL |d Unmapped Location |e C13778 |f A3:AP01F0 |h Other scheme |