Service quality and customer lifetime value in professional sport franchises /

Service quality and customer lifetime value in professional sport franchises /

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Bibliographic Details
Main Author: McDonald, Mark A., 1963-
Format: Thesis Book
Language:English
Subjects:
Sports franchises > Customer services > United States.
Sports franchises > United States.
Sports > United States > Marketing.
Description
Physical Description:xviii, 204 leaves, bound : illustrations ; 28 cm
Bibliography:Includes bibliographical references (leaves 197-204).

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