An investigation of the role of events marketing in corporate strategy /

An investigation of the role of events marketing in corporate strategy /

Kaydedildi:
Detaylı Bibliyografya
Yazar: Kuzma, John Richard
Materyal Türü: Tez Kitap
Dil:English
Baskı/Yayın Bilgisi: Ann Arbor, Mich. : University Microfilms, [19--]
Konular:
Corporate sponsorship > United States.
Marketing > Management.
Public relations > Corporations.
Diğer Bilgiler
Fiziksel Özellikler:x, 208 p. : ill. ; 22 cm.
Bibliyografya:Bibliography: p. 203-208.

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