Broadcast writing : principles and practices /
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
New York :
McGraw-Hill,
c1994.
|
| Vydání: | 2nd ed. |
| Edice: | McGraw-Hill series in mass communication
|
| Témata: | |
| On-line přístup: | Table of contents Publisher description |
Obsah:
- Machine derived contents note: Part One: Getting Ready To Write
- 1. Creative Preparation
- 2. Broadcast Communication
- Part Two: Principles
- 3. Aural Style
- 4. Writing and Production
- 5. Script Mechanics
- 6. Program Structure
- 7. Handling Sound
- 8. Handling Visuals
- Part Three: Sponsors, Purposes, Audiences: The Business Of Broadcasting
- 9. Sponsors and Their Purposes: Persuasion
- 10. Audiences and Their Expectations
- Part Four: Practice
- 11. Commercials and Other Announcements
- 12. News
- 13. Talk, Interview and Discussion Programs
- 14. Documentary Programs
- 15. Corporate/Instructional Programs
- 16. Dramatic Programs
- Part Five: Other Program Types
- 17. Legal and Ethical Considerations for the Broadcast Writer
- Index.