Management in marketing channels /

Management in marketing channels /

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Bibliographic Details
Corporate Author: Michigan State University. Department of Marketing and Transportation Administration
Other Authors: Bowersox, Donald J.
Format: Book
Language:English
Published: New York : McGraw-Hill, c1980.
Series:McGraw-Hill series in marketing
Subjects:
Marketing channels > Management.
Marketing > Management.
Marketing > Management > Case studies.
Description
Item Description:Includes index.
Physical Description:viii, 390 p. : ill. ; 24 cm.
Bibliography:Bibliography: p. 369-383.
ISBN:0070067406 (pbk.)

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