Kick-starter.com : the definitive European Internet start up guide /
"This book brings together advice from some of the world's leading eCommerce companies and provides an essential guide to anybody who is trying to kick-start their Internet business."--BOOK JACKET.
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| 格式: | 圖書 |
| 語言: | English |
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New York :
St. Martin's Press,
2000.
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書本目錄:
- Ch. 1. Introduction: A Kick-starter
- Ch. 2. Creating a Unique Internet Business
- Ch. 3. Finding an Attractive Market
- Ch. 4. Marketing and Communications Development
- Ch. 5. 'Fulfilling the Promise'
- Ch. 6. Start-up Technology
- Ch. 7. The Rise of Mobile Commerce and WAP
- Ch. 8. Legal Aspects of Setting Up an Internet Business
- Ch. 9. Valuations and Building the Financial Model
- Ch. 10. Fundraising for Internet Ventures
- Ch. 11. Leadership Capital Solutions for eSpace
- Ch. 12. Sample Business Plan.