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| 格式: | 圖書 |
|---|---|
| 語言: | English |
| 出版: |
Boston, Mass. :
Harvard Business School Publishing Division,
1989.
|
| 叢編: | Harvard business review. Special collection ;
no. 90048 |
| 主題: |
| Item Description: | Reprints of articles originally published in Harvard Business Review. CARM copy contains articles: The costly bargain of trade promotion / R.D. Buzzell, J.A. Quelch, W.J. Salmon -- The double jeopardy of sales promotions / J.P. Jones -- The case of pricing predicament / M. Karr -- Manage risk in industrial pricing / B.B. Jackson -- Getting transfer prices right: what Bellcore did / E.J. Kovac, H.P. Troy. |
|---|---|
| 實物描述: | 1 v. (various pagings) : ill. ; 30 cm. |
| 參考書目: | Includes bibliographical references. |