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| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Publishing Division,
1989.
|
| Series: | Harvard business review. Special collection ;
no. 90048 |
| Subjects: |
| Item Description: | Reprints of articles originally published in Harvard Business Review. CARM copy contains articles: The costly bargain of trade promotion / R.D. Buzzell, J.A. Quelch, W.J. Salmon -- The double jeopardy of sales promotions / J.P. Jones -- The case of pricing predicament / M. Karr -- Manage risk in industrial pricing / B.B. Jackson -- Getting transfer prices right: what Bellcore did / E.J. Kovac, H.P. Troy. |
|---|---|
| Physical Description: | 1 v. (various pagings) : ill. ; 30 cm. |
| Bibliography: | Includes bibliographical references. |