The AMA handbook of marketing for the service industries /
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| 企业作者: | |
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| 其他作者: | , |
| 格式: | 图书 |
| 语言: | English |
| 出版: |
New York :
American Management Association,
c1991.
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| 主题: |
| 实物描述: | xix, 588 p. : ill. ; 25 cm. |
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| 参考书目: | Includes bibliographical references and index. |
| ISBN: | 081440104X (hbk.) |