Cita APA

American Management Association, Congram, C. A., & Friedman, M. L. (1991). The AMA handbook of marketing for the service industries. American Management Association.

Citación estilo Chicago

American Management Association, Carole A. Congram, and Margaret L. Friedman. The AMA Handbook of Marketing for the Service Industries. New York: American Management Association, 1991.

Cita MLA

American Management Association, et al. The AMA Handbook of Marketing for the Service Industries. American Management Association, 1991.