APA (7th ed.) Citation

American Management Association, Congram, C. A., & Friedman, M. L. (1991). The AMA handbook of marketing for the service industries. American Management Association.

Chicago Style (17th ed.) Citation

American Management Association, Carole A. Congram, and Margaret L. Friedman. The AMA Handbook of Marketing for the Service Industries. New York: American Management Association, 1991.

MLA (8th ed.) Citation

American Management Association, et al. The AMA Handbook of Marketing for the Service Industries. American Management Association, 1991.