Keeping score : an inside look at sports marketing /
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Grants Pass, Or. :
Oasis Press,
c1996.
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| Colección: | PSI successful business library
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| Materias: |
Tabla de Contenidos:
- Ch. 1. Warm-Up
- Ch. 2. Score Card: The Costs and Benefits of Sports Marketing
- Ch. 3. Suds and Sports: The Sports Strategy of Anheuser-Busch
- Ch. 4. The Sole of Sports: Nike's Power and Profits
- Ch. 5. The Fast-Food Game: McDonald's Sports Presence
- Ch. 6. Driving the Sports Market: General Motors: The Heartbeat of American Sports
- Ch. 7. Investing in Sports: John Hancock's Signature Sponsorships
- Ch. 8. The Colorado Rockies: Teams and Time Zones
- Ch. 9. The Dallas Cowboys: Turning Around "America's Team"
- Ch. 10. Down the Stretch
- Appendix. The Sports Marketing Plan.