Asian dimensions of services marketing /

Asian dimensions of services marketing /

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Bibliographic Details
Other Authors: Tang, Esther P. Y., Chan, Ricky Y. K., Tai, Susan H. C.
Format: Book
Language:English
Published: New York : International Business Press, 2002.
Subjects:
Service industries > Asia > Marketing.
Consumers > Asia > Attitudes.
Description
Item Description:"Co-published simultaneously as Journal of international consumer marketing, volume 14, number 1, 2001."
Physical Description:xviii, 117 p. : ill. ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0789016907 (hbk. : alk. paper)
0789016915 (pbk. : alk. paper)

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