Teaching notes for Cases in marketing financial services /

Teaching notes for Cases in marketing financial services /

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Bibliographic Details
Other Authors: Wright, Michael, 1952-, Ennew, Christine
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 1995.
Subjects:
Financial services industry > Marketing > Case studies.
Financial services industry > Marketing > Study and teaching.
Bank marketing > Case studies.
Bank marketing > Study and teaching.
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245 0 0 |a Teaching notes for Cases in marketing financial services /  |c edited by Christine Ennew and Mike Wright. 
260 |a Oxford :  |b Butterworth-Heinemann,  |c 1995. 
300 |a 109 p. :  |b ill. ;  |c 30cm. 
504 |a Includes bibliographies. 
650 0 |a Financial services industry  |x Marketing  |v Case studies. 
650 0 |a Financial services industry  |x Marketing  |x Study and teaching. 
650 0 |a Bank marketing  |v Case studies. 
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700 1 |a Ennew, Christine. 
700 1 |a Ennew, Christine.  |t Cases in marketing financial services. 
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