The Inside story of interactive TV and Microsoft WebTV for Windows /
"Interactive television is here, and it has the potential to become the most revolutionary technology application in decades. The future of the Internet, the World Wide Web, and television are marching toward a shared and interconnected future where the Web and television will eventually be lin...
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| Format: | Book |
| Language: | English |
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San Diego ; London :
Morgan Kaufmann,
c1999.
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| Online Access: | Publisher description Table of contents |
Table of Contents:
- Machine derived contents note: Table of contents for The inside story of interactive TV and Microsoft WebTV for Windows / David Feinleib.
- Bibliographic record and links to related information available from the Library of Congress catalog
- Information from electronic data provided by the publisher. May be incomplete or contain other coding.
- Foreword: The Emmys 50th Anniversary Essay
- Preface
- Acknowledgments
- Introduction
- Terminology and Abbreviations at a Glance
- Business Case Studies, Interviews, And Narratives
- 1 Interactive Television Overview and Origins
- 2 Tribune Company
- 3 MSNBC Interactive: Telling Stories with Software
- 4 NBC and Interactive Programming
- 5 Behind the Studio Gate: Why Interactive TV?
- 6 Baywatch: A Tale of Two Cultures
- 7 The Brand Dialog
- 8 The Message Is Not the Medium
- 9 The Coming Convergence: Implications for Audience Measurement and the Media Industries
- 10 Digital Renaissance and T.A.G.: You Have a Story to Tell. So Do We.
- 11 Data Broadcasting
- Engineering And Technologies: The Broadcast Architecture
- 12 The ATVEF Specification and the Broadcast Architecture
- 13 Interactive Programming and the ATVEF
- 14 Server Overview
- 15 Using Television in Your Web Site
- 16 Everything Else You Need to Know About Enhancements
- Technical Case Studies
- 17 NBC Case Study
- 18 Case Study: Interactive Television and Tribune Company
- 19 Case Study: MSNBC and Interactive Television Prototyping
- 20 Home & Garden Television, Food Network, and Do-It-Yourself: Making "How-To" Truly Interactive
- Glossary
- Contributors
- Library of Congress subject headings for this publication.