Competition in marketing. /
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| Corporate Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
[Los Angeles] :
Dept. of Marketing and Business Logistics, Graduate School of Business Administration, University of Southern California,
c1964.
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| Subjects: |
| Item Description: | A collection of papers originally presented as lectures at the University of Southern California. |
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| Physical Description: | v, 203 p. ; 23 cm. |
| Bibliography: | Includes bibliographical references. |