Demand driven! : six steps to creating an ecosystem of demand for your business /
Guardado en:
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
New York ; London :
McGraw-Hill,
c2003.
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| Materias: | |
| Acceso en línea: | Table of contents Contributor biographical information Publisher description |
Tabla de Contenidos:
- Becoming demand driven
- Step 1 : understand customer demand by mapping your customer ecosystem
- Step 2 : leverage ecosystem partners to take advantage of indirect demand
- Step 3 : build adaptive strategies to become demand driven
- Step 4 : use information technology to support your ecosystem
- Step 5 : turn business processes into ecosystem capabilities
- Step 6 : synchronize customer ecosystem and supply chain
- Managing demand at Intrawest
- Ecosystem strategy at RBC Capital Markets
- USFilter : organizing around the customer
- The Novozymes ecosystem
- Implementing strategy in a customer ecosystem
- Transforming non-profit ecosystems
- Conclusion : how customer ecosystems change business strategy and practice.