Direct response marketing : an entrepreneurial approach /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
c1984.
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| Subjects: |
| Physical Description: | xiv, 496 p. : ill. ; 24 cm. |
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| Bibliography: | Includes indexes. |
| ISBN: | 047188684X (hbk.) |