Contemporary issues in marketing channels /

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Bibliographic Details
Other Authors: Lusch, Robert F., Zinszer, Paul H.
Format: Book
Language:English
Published: Norman, Okla : Distribution Research Program, Center for Economic and Management Research, College of Business Administration, University of Oklahoma, 1979.
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Description
Physical Description:187 p. : ill ; 28 cm.
Bibliography:Includes bibliographies.
ISBN:0931880009 (pbk.)