Readings in marketing management from the European journal of marketing /

Readings in marketing management from the European journal of marketing /

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Bibliographic Details
Other Authors: Greenley, Gordon E., Shipley, David
Format: Book
Language:English
Published: London ; New York : McGraw-Hill, c1988.
Subjects:
Marketing > Management.
Description
Item Description:Half title: Readings in marketing management.
Physical Description:vii, 326 p. : ill. ; 25 cm.
Bibliography:Includes bibliographies.
ISBN:0070841837 (pbk.)

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