Advanced media strategy : the reach pattern and effective frequency /

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Príomhchruthaitheoir: Rossiter, John R.
Údar corparáideach: Australian Graduate School of Management
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Sydney : Australian Graduate School of Management, University of New South Wales, 1995.
Sraith:Working paper series (Australian Graduate School of Management) ; 95-018.
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