Advanced media strategy : the reach pattern and effective frequency /

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Detalles Bibliográficos
Autor principal: Rossiter, John R.
Autor Corporativo: Australian Graduate School of Management
Formato: Libro
Lenguaje:English
Publicado: Sydney : Australian Graduate School of Management, University of New South Wales, 1995.
Colección:Working paper series (Australian Graduate School of Management) ; 95-018.
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