Advanced media strategy : the reach pattern and effective frequency /
Gardado en:
| Autor Principal: | |
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| Autor Corporativo: | |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Sydney :
Australian Graduate School of Management, University of New South Wales,
1995.
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| Series: | Working paper series (Australian Graduate School of Management) ;
95-018. |
| Subjects: |
| descrición da copia: | "September 1995". |
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| Descrición Física: | 100 p. : ill. ; 30 cm. |
| Bibliografía: | Includes bibliographical references (p.67-74) |
| ISBN: | 1862742510 (pbk.) |