Bovée, C. L., & Arens, W. F. (1982). Contemporary advertising. R.D. Irwin.
Chicago Style (17th ed.) CitationBovée, Courtland L., and William F. Arens. Contemporary Advertising. Homewood, Ill.: R.D. Irwin, 1982.
MLA citiranjeBovée, Courtland L., and William F. Arens. Contemporary Advertising. R.D. Irwin, 1982.
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