APA (7th ed.) Citation

Zeltner, Herbert, & Association of National Advertisers. (1996). Maximizing your media dollars: ANA's guide to media planning and buying. Association of National Advertisers.

Chicago Style (17th ed.) Citation

Zeltner, Herbert, and Association of National Advertisers. Maximizing Your Media Dollars: ANA's Guide to Media Planning and Buying. New York: Association of National Advertisers, 1996.

MLA (8th ed.) Citation

Zeltner, Herbert, and Association of National Advertisers. Maximizing Your Media Dollars: ANA's Guide to Media Planning and Buying. Association of National Advertisers, 1996.