A review of international research into promotional effectiveness and its implications for an Australian research agenda.
Enregistré dans:
| Auteur principal: | |
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| Collectivité auteur: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Kensington, N.S.W. :
Australian Graduate School of Management,
1992.
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| Collection: | Working paper series (Australian Graduate School of Management) ;
92-011. |
| Sujets: |
CARM 1 Store
| Exemplaire 1 | Disponible Réserver |
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