A review of international research into promotional effectiveness and its implications for an Australian research agenda.

A review of international research into promotional effectiveness and its implications for an Australian research agenda.

Sparad:
Bibliografiska uppgifter
Huvudupphovsman: Roberts, John H.
Institutionell upphovsman: Australian Graduate School of Management
Materialtyp: Bok
Språk:English
Publicerad: Kensington, N.S.W. : Australian Graduate School of Management, 1992.
Serie:Working paper series (Australian Graduate School of Management) ; 92-011.
Ämnen:
Consumer behavior.
Consumers' preferences.
Beskrivning
Fysisk beskrivning:18 p. ; 30 cm.
Bibliografi:Includes bibliographical references (p. 11-14)
ISBN:1862741549

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